Bostem is a fashion label founded by Marie Herlin and Maxime Gandon in 2018, between Brussels and Paris. The goal of the brand is to collaborate with artists whose universe and values are close to those of the founders. Bostem is organized horizontally, which gives each actor an essential but singular role. Bostem is also eco-responsible by the choice of materials, will stay in a European production.

Founders and Artistic Director,
Marie Herlin et Maxime Gandon


Our ambitions

Reduce the environmental impact


Cotton growing is one of the most polluting in the world. While it accounts for only 3% of the world's arable land, it consumes 25% of pesticides and 10% of herbicides worldwide 1. Also, to make a simple T-shirt, it takes no less than 2,700 liters of clear water. 2.

Cotton dyes are often made from health toxicants, which are generally released into rivers, pollute the soil and cause serious health problems in local populations.

Use of organic cotton

Less polluting, less dangerous for farmers and much less water-intensive, the use of organic cotton seemed obvious to Bostem. Each piece, from the thread to the fabric through the label, is designed in the most respectful way possible for the environment.

We print our designs digitally in the Netherlands and use dyes that have a low ecological impact, such as indigo, to reduce our use of synthetic materials.

Production plant in Florence, Italy.
Layla Serrano Rodriguez Pictures

GOTS Certification

We use organic cotton and GOTS certified prints for our woven garments (wetsuits, pants, jackets), but also for our knitted garments (t-shirts, sweatshirts, zip sweatshirts, joggings).

This label guarantees the absence of toxic substances in the manufacture or printing of textiles and ensures a demanding control of the entire production chain.


Respect of the workers

by producing exclusively in the European Union.


"Workers are often underpaid and exposed to dangerous and deadly situations, and local communities can be affected by pollution and the impact of the activity on resources." This is the sad fact that Greenpeace reports in its report Timeout for Fast Fashion 1. We also all remember the terrible collapse of the Rana Plaza in 2013, symbol of the many abuses of the fast fashion industry.

It therefore seemed essential to us to be able to guarantee dignified working conditions for all actors in the production chain. It starts with the GOTS label, which guarantees farmers a working environment. Then, by our choice to collaborate exclusively with factories located in European countries where the law correctly protects the employees (Holland, Portugal, Italy, Brussels) and where the minimum wage is higher than the living wage. Finally, several pieces are made in Belgium by the Mulieris confectionery workshop, which is part of an approach to socio-professional integration through sewing.